There‘s never been a greater need to think before you speak. Or in the case of direct marketing, to pause before you write. The search for the right words that fit the circumstances is of vital importance, as otherwise the risk of sounding inappropriate or insensitive is apparent to all.
communication
The subscription model is a trend we’re seeing more and more of where a brand or a product skips the middle man and tailors content and messaging unique to a target audience to try and initiate an “ongoing” sale. Whether it be daily, weekly or monthly, we’re seeing this with products such as razors, underwear and food…
Ok so, we’ve come to terms with the number of ads we see per day, or at least we tell ourselves that, *cough* on average 5,000 a day *cough*. But what kind of impact are these brands having on consumers? Are they getting their message across, or are they just being plain annoying…
Did you know on average the modern person is exposed to around 5,000 ads per day? And if you think that’s a little unrealistic, try counting yourself how many ads/messages you see by lunch (I’ll let you count this as on). With so many brands…
If I was to sit back and simply watch the advancements in the realm of digital design and coding, I would have to go back and study after 12 months. That is how quickly the digital landscape is changing! Over 11 years ago I took the leap…
On average we spend around 40 hours a week at work. In fact, we probably end up spending more time with our colleagues than we do our family, friends or even ourselves! With so much of our time confined to our places of work, studies are showing we are placing more importance on the emotional intelligence of our employees and companies.
Forget flu season! This latest epidemic is spreading thick and fast across the globe as the era of woke-washing continues to infect and undermine the marketing industry. Feeding on the validation of consumers, #wokewashing is when a company…
When brands communicate, big or small, they are all trying to be heard in a competitive, always-on environment. Amidst the constant noise, customers form opinions and perceptions about what they see and hear…