NSW local council elections campaign
Our task? Create awareness about the upcoming 2024 local council election and reach the 5 million people who live in New South Wales.
Out of home
Big, bold and bright, our out-of-home displays were all around NSW and very hard to miss.
We created print assets for 30+ publications state-wide for the three stages of the campaign, which were “Get Ready, Get Set, Go!” The print ads were translated into seven different languages to maximise their reach.
TV
A series of striking 30-second advertisements aired on TV that added punch and recognition to the other media elements of the campaign.
TV
A series of striking 30-second advertisements aired on TV that added punch and recognition to the other media elements of the campaign.
Social Media
We created dozens of digital variations across the three phases of the campaign. They were each designed to address key points for NSW voters, including when, where and how to vote as well as directing audiences to the key information.
A suite of clean iconography
We created an original suite of clean graphics that
were simple in form and rich in meaning.
A suite of clean iconography
We created an original suite of clean graphics that were simple in form and rich in meaning.
A suite of clean iconography
We created an original suite of clean graphics that were simple in form and rich in meaning.