It’s not new that the world we’re living in today is changing fast and keeping up to date can be challenging for all types of business, especially with digital transformation. Brands are constantly evolving their strategies to stay relevant and get noticed in a highly competitive world where everyone is fighting for visibility and recognition.
With digital trends moving fast, management must make the decision of whether to train up internal staff or look to bring in expert skills. It’s a tricky conundrum, but with careful planning, both are possible. One solution is to train up and develop current staff by attending events, courses and conferences and only bringing in experts when they are really needed.
By bringing in a specialist, you can expect three things;
- You get the best talent to help you in a key area, which ultimately produces a better result for your client.
- It drives the team’s thinking and creativity into a whole new zone and gives you an opportunity to think differently.
- It opens up conversations about other opportunities or ideas a business or agency might have for digital projects.
Having said that, your core staff are extremely important and shouldn’t be compared directly to the expert. The reason is that your full-time team have their fingers on the pulse and understand the company direction and the values we stand by. It’s empowering for them to keep the standards high and help brief in the expert in order to get the best possible results on a project.
For our boutique agency, we ask our team members to find a course, online webinar or an event that they can attend and benefit from. The idea is to help them to grow personally and professionally as well as bringing what was learnt into our agency to help grow what we’re able to offer our clients.
