The subscription model is a trend we’re seeing more and more of where a brand or a product skips the middle man and tailors content and messaging unique to a target audience to try and initiate an “ongoing” sale. Whether it be daily, weekly or monthly, we’re seeing this with products such as razors, underwear and food…
Marketing
Ok so, we’ve come to terms with the number of ads we see per day, or at least we tell ourselves that, *cough* on average 5,000 a day *cough*. But what kind of impact are these brands having on consumers? Are they getting their message across, or are they just being plain annoying…
Forget flu season! This latest epidemic is spreading thick and fast across the globe as the era of woke-washing continues to infect and undermine the marketing industry. Feeding on the validation of consumers, #wokewashing is when a company…
When brands communicate, big or small, they are all trying to be heard in a competitive, always-on environment. Amidst the constant noise, customers form opinions and perceptions about what they see and hear…
It’s no secret that we live in a surveillance society where we are tracked and monitored every day. This is also changing the buying behaviour of customers…
Personalisation of content in today’s digital world is a no brainer, but how organisations define it is the major variant, especially when it comes to the customer experience…
With another year behind us, we salute 2018 and pay homage to some killer web design trends. The past year saw us go bold or go home, with bright, vivid and non-linear gradients flooding our screens…
A key principle we follow when developing copy for projects is ensuring that what we write is brief, succinct and to the point. In the digital age of SMS, email and video, we face short…
Ever experienced that infuriating moment of a mind blank, where you feel so stumped on an idea you can literally feel every bean of creativity pack its bags and turn out the lights in your…
I’m writing about this as I’m a passionate believer in old school customer service and the impact the little things have when working closely with a client. I recently went to…