For most working Australians, we are moving through uncharted times. The last recession the country experienced was in 1991, which is almost 30 years ago. That means for anyone in their early 50’s or younger, the economic shock of this downturn and what lies ahead is an unwelcome new experience in their working careers.
Marketing
Since I was a kid, I’ve always had an obsession with marketing, and it’s been a big part of my career to date. I find it exciting, ever-changing, challenging and most importantly, rewarding. Working from home has got me thinking and more than ever, I’m wanting to know what comes next?
The subscription model is a trend we’re seeing more and more of where a brand or a product skips the middle man and tailors content and messaging unique to a target audience to try and initiate an “ongoing” sale. Whether it be daily, weekly or monthly, we’re seeing this with products such as razors, underwear and food…
Ok so, we’ve come to terms with the number of ads we see per day, or at least we tell ourselves that, *cough* on average 5,000 a day *cough*. But what kind of impact are these brands having on consumers? Are they getting their message across, or are they just being plain annoying…
Forget flu season! This latest epidemic is spreading thick and fast across the globe as the era of woke-washing continues to infect and undermine the marketing industry. Feeding on the validation of consumers, #wokewashing is when a company…
When brands communicate, big or small, they are all trying to be heard in a competitive, always-on environment. Amidst the constant noise, customers form opinions and perceptions about what they see and hear…
It’s no secret that we live in a surveillance society where we are tracked and monitored every day. This is also changing the buying behaviour of customers…
Personalisation of content in today’s digital world is a no brainer, but how organisations define it is the major variant, especially when it comes to the customer experience…
With another year behind us, we salute 2018 and pay homage to some killer web design trends. The past year saw us go bold or go home, with bright, vivid and non-linear gradients flooding our screens…
A key principle we follow when developing copy for projects is ensuring that what we write is brief, succinct and to the point. In the digital age of SMS, email and video, we face short…