Running an agency is no easy task. It takes time to establish, and it takes patience to grow. I’ve been working in agencies big and small for most of my career, and there’s a lot that I have learned along the way.
Marketing
I came across a powerful video by Viktor Frankl on ‘Why Idealists are the real realists.’ The title alone piqued my curiosity, as it seemed to challenge the conventional wisdom that idealists are often seen as dreamers, detached from the harsh realities of the business world.
The logo has a clean and minimalist design that echoes the social and cultural revolution that The Beatles helped shape.
With the rapid advancement of Artificial Intelligence (AI), designers now have a powerful tool at their disposal, one that could reshape the creative industry. The landscape of AI tools is vast, with some applications having a potentially industry-shifting impact.
A key role in my career at DesignStreet, a creative marketing agency, has been copy development. Through thousands of projects, I have become a proficient copywriter – specialising in B2B – and create compelling content that generates excellent results.
Advances in technology, IT and design systems have had a huge impact on the productivity and performance of DesignStreet, and as an agency that has built its reputation on quality and agility, we have benefitted greatly from the explosion of innovative solutions available to us.
In today’s digital landscape, email marketing remains a powerful tool for businesses to connect with their audience and drive engagement. However, sending a generic, poorly designed email can easily land it in the dreaded “spam” folder or result in disengaged recipients.
125 years after the discovery of neon, Design Street’s new home in the Sydney CBD is lit up in the latest iteration of this magical and enduring advertising medium.
This week we celebrate the 50th birthday of the barcode – an ingenious invention that is used billions of times a day around the world to scan everything from shopping items at checkouts, to shipping, warehousing systems, concert tickets, even healthcare applications.
There‘s never been a greater need to think before you speak. Or in the case of direct marketing, to pause before you write. The search for the right words that fit the circumstances is of vital importance, as otherwise the risk of sounding inappropriate or insensitive is apparent to all.