Running an agency is no easy task. It takes time to establish, and it takes patience to grow. I’ve been working in agencies big and small for most of my career, and there’s a lot that I have learned along the way.
Design
I came across a powerful video by Viktor Frankl on ‘Why Idealists are the real realists.’ The title alone piqued my curiosity, as it seemed to challenge the conventional wisdom that idealists are often seen as dreamers, detached from the harsh realities of the business world.
The logo has a clean and minimalist design that echoes the social and cultural revolution that The Beatles helped shape.
With the rapid advancement of Artificial Intelligence (AI), designers now have a powerful tool at their disposal, one that could reshape the creative industry. The landscape of AI tools is vast, with some applications having a potentially industry-shifting impact.
A key role in my career at DesignStreet, a creative marketing agency, has been copy development. Through thousands of projects, I have become a proficient copywriter – specialising in B2B – and create compelling content that generates excellent results.
As we got to thinking about how we look and feel as a company, we also decided to create some merch for our team to rock. We wanted to create something that reflects not only the type of work we do, but our creativity. A good t-shirt design should be something that all our team are happy to wear, whether around the office or at home!
125 years after the discovery of neon, Design Street’s new home in the Sydney CBD is lit up in the latest iteration of this magical and enduring advertising medium.
This week we celebrate the 50th birthday of the barcode – an ingenious invention that is used billions of times a day around the world to scan everything from shopping items at checkouts, to shipping, warehousing systems, concert tickets, even healthcare applications.
Simplicity in design is not a new invention. Akzidenz-Grotesk, the font used in the DesignStreet logo, was first released in 1896 and we like to think it looks crisp and modern to this day. Moving into the 20th Century …
Did you know on average the modern person is exposed to around 5,000 ads per day? And if you think that’s a little unrealistic, try counting yourself how many ads/messages you see by lunch (I’ll let you count this as on). With so many brands…