A key role in my career at DesignStreet, a creative marketing agency, has been copy development. Through thousands of projects, I have become a proficient copywriter – specialising in B2B – and create compelling content that generates excellent results.
Branding
As we got to thinking about how we look and feel as a company, we also decided to create some merch for our team to rock. We wanted to create something that reflects not only the type of work we do, but our creativity. A good t-shirt design should be something that all our team are happy to wear, whether around the office or at home!
There‘s never been a greater need to think before you speak. Or in the case of direct marketing, to pause before you write. The search for the right words that fit the circumstances is of vital importance, as otherwise the risk of sounding inappropriate or insensitive is apparent to all.
For most working Australians, we are moving through uncharted times. The last recession the country experienced was in 1991, which is almost 30 years ago. That means for anyone in their early 50’s or younger, the economic shock of this downturn and what lies ahead is an unwelcome new experience in their working careers.
Since I was a kid, I’ve always had an obsession with marketing, and it’s been a big part of my career to date. I find it exciting, ever-changing, challenging and most importantly, rewarding. Working from home has got me thinking and more than ever, I’m wanting to know what comes next?
Simplicity in design is not a new invention. Akzidenz-Grotesk, the font used in the DesignStreet logo, was first released in 1896 and we like to think it looks crisp and modern to this day. Moving into the 20th Century …