A key role in my career at DesignStreet, a creative marketing agency, has been copy development. Through thousands of projects, I have become a proficient copywriter – specialising in B2B – and create compelling content that generates excellent results.
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Advances in technology, IT and design systems have had a huge impact on the productivity and performance of DesignStreet, and as an agency that has built its reputation on quality and agility, we have benefitted greatly from the explosion of innovative solutions available to us.
In this blog post, I want to share some tips and techniques that have helped me, an early 30’s designer in advertising, in my quest to prioritise my posture and improve my overall health.
In this blog, I’ll share some practical insights and strategies that have helped me inch closer to that ideal 50/50 work-life balance as a Marketing Account Manager.
As we got to thinking about how we look and feel as a company, we also decided to create some merch for our team to rock. We wanted to create something that reflects not only the type of work we do, but our creativity. A good t-shirt design should be something that all our team are happy to wear, whether around the office or at home!
Being an account manager is far from mundane. It’s a role that requires a unique blend of creativity, organisation, and relationship-building skills. So, let me take you behind the scenes and give you a glimpse into the everyday accounts of an account manager.
125 years after the discovery of neon, Design Street’s new home in the Sydney CBD is lit up in the latest iteration of this magical and enduring advertising medium.
This week we celebrate the 50th birthday of the barcode – an ingenious invention that is used billions of times a day around the world to scan everything from shopping items at checkouts, to shipping, warehousing systems, concert tickets, even healthcare applications.
There‘s never been a greater need to think before you speak. Or in the case of direct marketing, to pause before you write. The search for the right words that fit the circumstances is of vital importance, as otherwise the risk of sounding inappropriate or insensitive is apparent to all.
For most working Australians, we are moving through uncharted times. The last recession the country experienced was in 1991, which is almost 30 years ago. That means for anyone in their early 50’s or younger, the economic shock of this downturn and what lies ahead is an unwelcome new experience in their working careers.