Running an agency is no easy task. It takes time to establish, and it takes patience to grow. I’ve been working in agencies big and small for most of my career, and there’s a lot that I have learned along the way.
Jonty Hardy
In today’s digital landscape, email marketing remains a powerful tool for businesses to connect with their audience and drive engagement. However, sending a generic, poorly designed email can easily land it in the dreaded “spam” folder or result in disengaged recipients.
There‘s never been a greater need to think before you speak. Or in the case of direct marketing, to pause before you write. The search for the right words that fit the circumstances is of vital importance, as otherwise the risk of sounding inappropriate or insensitive is apparent to all.
Since I was a kid, I’ve always had an obsession with marketing, and it’s been a big part of my career to date. I find it exciting, ever-changing, challenging and most importantly, rewarding. Working from home has got me thinking and more than ever, I’m wanting to know what comes next?
The subscription model is a trend we’re seeing more and more of where a brand or a product skips the middle man and tailors content and messaging unique to a target audience to try and initiate an “ongoing” sale. Whether it be daily, weekly or monthly, we’re seeing this with products such as razors, underwear and food…
On average we spend around 40 hours a week at work. In fact, we probably end up spending more time with our colleagues than we do our family, friends or even ourselves! With so much of our time confined to our places of work, studies are showing we are placing more importance on the emotional intelligence of our employees and companies.
When brands communicate, big or small, they are all trying to be heard in a competitive, always-on environment. Amidst the constant noise, customers form opinions and perceptions about what they see and hear…
It’s no secret that we live in a surveillance society where we are tracked and monitored every day. This is also changing the buying behaviour of customers…
Personalisation of content in today’s digital world is a no brainer, but how organisations define it is the major variant, especially when it comes to the customer experience…
Emotional response is driven by the type of UX a customer experiences when navigating through a website. If done correctly, it can lead to a very positive and rewarding…