The logo has a clean and minimalist design that echoes the social and cultural revolution that The Beatles helped shape.
Graham Hardy
The logo has a clean and minimalist design that echoes the social and cultural revolution that The Beatles helped shape.
A key role in my career at DesignStreet, a creative marketing agency, has been copy development. Through thousands of projects, I have become a proficient copywriter – specialising in B2B – and create compelling content that generates excellent results.
Advances in technology, IT and design systems have had a huge impact on the productivity and performance of DesignStreet, and as an agency that has built its reputation on quality and agility, we have benefitted greatly from the explosion of innovative solutions available to us.
125 years after the discovery of neon, Design Street’s new home in the Sydney CBD is lit up in the latest iteration of this magical and enduring advertising medium.
This week we celebrate the 50th birthday of the barcode – an ingenious invention that is used billions of times a day around the world to scan everything from shopping items at checkouts, to shipping, warehousing systems, concert tickets, even healthcare applications.
For most working Australians, we are moving through uncharted times. The last recession the country experienced was in 1991, which is almost 30 years ago. That means for anyone in their early 50’s or younger, the economic shock of this downturn and what lies ahead is an unwelcome new experience in their working careers.
A key principle we follow when developing copy for projects is ensuring that what we write is brief, succinct and to the point. In the digital age of SMS, email and video, we face short…