Australian Tourism
Exchange 2025
The Australian Tourism Exchange (ATE) is Australia’s largest annual travel and tourism trade event, connecting international buyers with Australian tourism operators.
For ATE25, Destination NSW led the New South Wales showcase and engaged our team to help bring their presence to life. We rolled out
over 80 large-scale photographic panels to hero the state’s natural beauty and diverse experiences, transforming the exhibitor booths
into vibrant, immersive destinations, as well as skinning the Feel NSW cafe and service booth.
We focused on high-impact visual storytelling, refining striking photography to showcase the breadth of experiences across NSW. Working with Indigenous artwork assets, we thoughtfully aligned with the brand’s identity to add cultural depth. Every detail from large-scale panels to takeaway coffee cups, was designed for consistency and clarity.
Destination NSW’s pavilion was one of the most visually striking at ATE25, drawing high engagement from international and interstate attendees. The quality and consistency of the design work helped create a seamless experience across every brand touchpoint, supporting the state's broader goal of boosting inbound tourism and reinforcing its position as a leading global destination.
