Since I was a kid, I’ve always had an obsession with marketing, and it’s been a big part of my career to date. I find it exciting, ever-changing, challenging and most importantly, rewarding. Working from home has got me thinking and more than ever, I’m wanting to know what comes next? What will the next few months look like? Will I still be in isolation? Will I be meeting in person with clients and staff? Will I get to give my mum a hug? It’s still so unknown!
The time spent working remotely has also allowed me to look at our brand and start to understand how lucky we are for the people, clients, partners and friends we have built over the years in business. The word “luck” is interesting, though, when talking about a brand, as I believe it isn’t a sustainable source to rely on. It is very short lived, which has made me think… what makes us irreplaceable to our clients and partners?
During my time at DesignStreet, we have had countless strategy sessions on how best to approach our clients and our market, as well as working out what we feel we’re really good at. Without giving away all our secrets, I’ll focus on two key reasons why I believe we are where we are today, and continue to do what we do each day.
Firstly, the team that we have in place and the focus and determination that they bring each day to the business. I know it might seem clichéd, but the way our team push and take care of every brief and project is extraordinary. We have a relatively flat structure which gives the team the freedom to excel and drive the excellence and quality of work we produce.
Our management team have a combined 30 years or more at DesignStreet. Our Art Director, Mick, who’s been with us close to 9 years. Our account management team have also been with us for years and have built up solid relationships with our clients, suppliers, and with each other. Our freelancers are also regulars who have got to know our brand and our clients’ brands.
Secondly, our client base and the people that we have met over the years of operation. Being a small business, I was overwhelmed by the support during this testing time, where Directors of our major clients got in touch and made sure we were all ok. It was a very proud moment for me and the agency and proved to us that we are a team that is recognised, are known for the love of what we do, and are focused on sticking together to keep achieving the goals and targets we set and keep delivering for our clients – and for one another.
So, after a lot of thinking and time to ponder what’s next, I’ve set a team brainstorm this week where we are going to discuss “What makes us the way we are? Why are we irreplaceable to our clients? And lastly, what else can we do to make us even stronger in our capabilities when it comes to the quality and service that we offer our clients”.
