blog by design
How has social media marketing evolved in the last year?
To achieve data, audiences need to be excited into discussion! Social media marketing has needed to feel fresher, novel and less staged. It has needed to take on the feel of authenticity that meme culture has generated over the last 15 years.
A year in review: DesignStreet Moments
In this blog post, I’ll shine a light on some of what made 2023 such a great year at DesignStreet. A year of good cheer and a lot of change deserves a bit of a deep dive! So, I’ll zoom in on the everyday moments and our great achievements and cast some light on our behind-the-scenes activities.
Why idealism is a realistic approach to business
I came across a powerful video by Viktor Frankl on ‘Why Idealists are the real realists.’ The title alone piqued my curiosity, as it seemed to challenge the conventional wisdom that idealists are often seen as dreamers, detached from the harsh realities of the business world.
The Potential Impact of Artificial Intelligence on Graphic Design
With the rapid advancement of Artificial Intelligence (AI), designers now have a powerful tool at their disposal, one that could reshape the creative industry. The landscape of AI tools is vast, with some applications having a potentially industry-shifting impact.
How I write – Marketing Copywriting
A key role in my career at DesignStreet, a creative marketing agency, has been copy development. Through thousands of projects, I have become a proficient copywriter – specialising in B2B – and create compelling content that generates excellent results.
Graphic Design Technology – Then and Now
Advances in technology, IT and design systems have had a huge impact on the productivity and performance of DesignStreet, and as an agency that has built its reputation on quality and agility, we have benefitted greatly from the explosion of innovative solutions available to us.
Designing brand merch: A Thread
As we got to thinking about how we look and feel as a company, we also decided to create some merch for our team to rock. We wanted to create something that reflects not only the type of work we do, but our creativity. A good t-shirt design should be something that all our team are happy to wear, whether around the office or at home!
The everyday accounts of an AM; what is it we really do?
Being an account manager is far from mundane. It’s a role that requires a unique blend of creativity, organisation, and relationship-building skills. So, let me take you behind the scenes and give you a glimpse into the everyday accounts of an account manager.
Creating a Fully Optimised Email with Premium Design and Code
In today’s digital landscape, email marketing remains a powerful tool for businesses to connect with their audience and drive engagement. However, sending a generic, poorly designed email can easily land it in the dreaded “spam” folder or result in disengaged recipients.
The barcode turns 50
This week we celebrate the 50th birthday of the barcode – an ingenious invention that is used billions of times a day around the world to scan everything from shopping items at checkouts, to shipping, warehousing systems, concert tickets, even healthcare applications.
How we’re messaging through a crisis
There‘s never been a greater need to think before you speak. Or in the case of direct marketing, to pause before you write. The search for the right words that fit the circumstances is of vital importance, as otherwise the risk of sounding inappropriate or insensitive is apparent to all.
Marketing Through Turbulent Times
For most working Australians, we are moving through uncharted times. The last recession the country experienced was in 1991, which is almost 30 years ago. That means for anyone in their early 50’s or younger, the economic shock of this downturn and what lies ahead is an unwelcome new experience in their working careers.
How irreplaceable is your brand?
Since I was a kid, I’ve always had an obsession with marketing, and it’s been a big part of my career to date. I find it exciting, ever-changing, challenging and most importantly, rewarding. Working from home has got me thinking and more than ever, I’m wanting to know what comes next?
2020’s Pantone Colour of the Year: Classic Blue
In a leap of faith, we have entered a new decade with the promise of betterment. The new decade brings a sense of hope and optimism, in an era of rapid change. And as we see the world transform, faster than we can comprehend at times, it’s clear why Pantone has selected Classic Blue as its Colour of the Year for 2020.
How to beat the year-end slump and get your mojo back!
Motivation is a fickle thing. Particularly when you’re on the tail end of 365 days, projects are winding down (or occasionally stacking up, in a bid to squeeze them in before the new year), your waistline can’t take another Christmas lunch, and the state of your inbox …
The subscription model
The subscription model is a trend we’re seeing more and more of where a brand or a product skips the middle man and tailors content and messaging unique to a target audience to try and initiate an “ongoing” sale. Whether it be daily, weekly or monthly, we’re seeing this with products such as razors, underwear and food…
Consumers say, “We’re just not that into you”
Ok so, we’ve come to terms with the number of ads we see per day, or at least we tell ourselves that, *cough* on average 5,000 a day *cough*. But what kind of impact are these brands having on consumers? Are they getting their message across, or are they just being plain annoying…
Digital design in an ever-changing landscape
If I was to sit back and simply watch the advancements in the realm of digital design and coding, I would have to go back and study after 12 months. That is how quickly the digital landscape is changing! Over 11 years ago I took the leap…
Emotional intelligence in the workplace
On average we spend around 40 hours a week at work. In fact, we probably end up spending more time with our colleagues than we do our family, friends or even ourselves! With so much of our time confined to our places of work, studies are showing we are placing more importance on the emotional intelligence of our employees and companies.
